Data Companies and MCP

Data businesses are embracing MCP but motivations vary, as well as monetisation strategy.  

Research firm Asymmetrix has done a survey to gain insights into those questions. 

In their "MCP Adoption Survey" they found:

1) 96% of Data and Analytics providers surveyed have adopted or are adopting MCP - almost a full house. Asymmetrix refers to this state as being "MCP Positive"

2) Motivations - 36% new distribution channel, 32% client requests, 17% competitive pressure (doing it because others are doing it), and 17% other

On pricing MCP they found:

1) 30% customer dependent, 28% bundled with existing subscription at no cost, 25% available as a premium or add-on tier, 17% usage based pricing

As cost of tokens fluctuate, pricing programs are likely to evolve as players learn to manage token costs.

MCP is fundamentally a disintermediation technology which makes its widespread adoption (including intended adoption) amongst the distintermediated quite staggering.

Bloomberg has also published some learnings on building MCP integrations in financial services.

Sixth Street Invests in Kpler (Frees Five Arrows)

Sixth Street has invested $1bn in physical data and analytics intelligence firm Kpler enabling Five Arrows to exit their stake.   

Valuation is $3.85bn.

Kpler was founded in Brussels in 2014 and specialises in real-time data. It acquired Spire's maritime data business for $241m.

Kpler is based in London, has over 700 employees, and Mark Cunningham is CEO.

HawkEye 360 Seeks IPO under ticker HAWK

2015-Herndon-founded satellite data firm HawkEye has now 30 satellites in orbit harvesting data for radio frequency (RF) signals intelligence. 

"Adjusted" EBITDA of just under $25m on a revenue number of almost $118m gives them a 21% adjusted EBITDA margin in FY2025. Revenue growth in FY25 was 74%.

HawkEye "democratises" RF signals intelligence data, previously the domain of state actors.  This is one category of satellite data; others include optical data (photographs) and thermal imaging data.

RF signals are emitted from a multitude of sources including mobile devices, jammers, beacons, drones and missile systems. HawkEye captures, geolocates and classifies signals from orbit. 

In December 2025, they acquired Signal Analysis Incorporated, a signal processing defence specialist.

There are a few direct competitors, with firms like Vantor and Satellogic specializing in optical, and Hydrosat and SatVus specializing in thermal data.  France based Unseenlabs (founded 2015) maintains a nanosatellite constellation using RF emissions to locate vessels at sea, which have disabled their AIS transponders - and hence is focused more exclusively on the maritime space.