Research firm Asymmetrix has done a survey to gain insights into those questions.
In their "MCP Adoption Survey" they found:
1) 96% of Data and Analytics providers surveyed have adopted or are adopting MCP - almost a full house. Asymmetrix refers to this state as being "MCP Positive"
2) Motivations - 36% new distribution channel, 32% client requests, 17% competitive pressure (doing it because others are doing it), and 17% other
On pricing MCP they found:
1) 30% customer dependent, 28% bundled with existing subscription at no cost, 25% available as a premium or add-on tier, 17% usage based pricing
As cost of tokens fluctuate, pricing programs are likely to evolve as players learn to manage token costs.
Bloomberg has also published some learnings on building MCP integrations in financial services.
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