Data Companies and MCP

Data businesses are embracing MCP but motivations vary, as well as monetisation strategy.  

Research firm Asymmetrix has done a survey to gain insights into those questions. 

In their "MCP Adoption Survey" they found:

1) 96% of Data and Analytics providers surveyed have adopted or are adopting MCP - almost a full house. Asymmetrix refers to this state as being "MCP Positive"

2) Motivations - 36% new distribution channel, 32% client requests, 17% competitive pressure (doing it because others are doing it), and 17% other

On pricing MCP they found:

1) 30% customer dependent, 28% bundled with existing subscription at no cost, 25% available as a premium or add-on tier, 17% usage based pricing

As cost of tokens fluctuate, pricing programs are likely to evolve as players learn to manage token costs.

MCP is fundamentally a disintermediation technology which makes its widespread adoption (including intended adoption) amongst the distintermediated quite staggering.

Bloomberg has also published some learnings on building MCP integrations in financial services.