before(oracle(software)), after(oracle(software) and oracle(hardware)).
dealvalue( oraclesun, usd(7.4bn) ).
dealtype( oraclesun, cash ).
dealtype( oraclesun, vertical ).
highmargin(oracle), lowmargin(sun) -> ?
ellison(synergies, hardware, software) e.g. iPhone.
communicate to a) shareholders, b) market, c) customers, d) employees, why the acquisition makes sense.
