The deal would give Netflix rights to several iconic franchises including DC Comics, Harry Potter and Lord of the Rings.
Owning the franchise means controlling the legal rights to exploit the intellectual property across different media and commercial formats such as films, TV, video games and merchandise and theme parks.
A key metric giving insight into the strategic rationale - content released in the last year make up 5% of titles on Netflix, drives 20% of viewing - showing engagement is directly correlated to content spend.
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